A wedding products supplier website owner asked me for advice when he said, “I was thinking of adding some design to the home page to look a bit more like another popular and powerful ranking jewelry site. I was hoping this might help my conversion rate. Any other sites out there you may have seen that I might try to get some ideas from? Just a thought I was going to try to help and improve business a bit. When I was focusing A LOT on my site, we floated between 8-12 on tungsten wedding ring. We started building our house however, and it got put on the back-burner. I’ll change that stuff this morning and let you know if I have any issues.”

I gave some advice to this wedding products supplier website owner and I told him you should always be testing new designs to find the most profitable one.

But even more critical than your design (because it seems fine to me), are your prices. The reason, as crazy as it sounds, is that they are too low. I’m guessing you’ve probably been through this before (and I bet your wife might tell you the same thing). Women don’t want to buy a ninety nine dollar tungsten wedding ring for their man. That’s like getting something from the dollar store. Doesn’t matter that it’s on sale. Out of all the things they buy for getting married, nothing else represents how they feel about their groom and is as permanent as the ring they buy for him.

Doesn’t matter what the real value is. Almost no one can tell the difference. women (and men) want to spend a lot on the rings they get for their one and only. They’re not just buy a piece of metal, they are making a statement about how much they’re in love. That is why they are happy to spend three or four hundred on mens gold wedding bands.

If I were you, I’d bump up the price of all your rings to at least $230 sale price. Of course you’d leave maybe two of the most basic rings at ninety nine dollars to one hundred and fifty dollars for those few people.

Right now it’s like you are the dollar store of rings. I’d reposition your image as high quality (med-high price) but offer more in another area, such as super service, free cleanings, or whatever, guarantee, or offer some other ring or wedding related service (you could find a complimentary business to partner with to be able to do this at no cost).

Of course, I haven’t seen your sales stats, so maybe your most selling rings are the ninety nine dollar ones. If you’ve already covered this topic and determined your optimum prices based on testing, then you can ignore this advice.

Affordable: Once someone discovers imitation diamonds, it is inconceivable why they would not want everlasting elegance, saving thousands, or tens of thousands of dollars in the process, banking the difference. It is a fact that jewelry lovers are not acting out of charity when they buy diamond jewelry—endeavoring to make jewelers, mined diamond dealers, and the diamond cartel richer than they already are.

No way to tell the difference with the naked eye: Scientists have synthesized and created diamond alternatives that are so ostensibly close to a mined diamonds that even certified gemologists require scientific testing equipment to tell the difference. Breakthrough advances have made the latest faux diamonds closely mimic the properties of mined diamonds. They cut glass, they refract light into perfect hearts-and-arrows, and they have superlative fire and brilliance. In fact, in almost all measurable variations, they match or are superior to mined diamonds.

No pricing gymnastics: A common practice in retailing mined diamond jewelry is to use phantom prices and then show impressive discounts in an effort to lure buyers. This practice is called phantom pricing. With lab-created diamonds this deception is not possible because the prices are low to begin with, leaving no room to use phantom pricing.

No reason to constantly police your synthetic diamond jewelry: Do you forever want worry that you will lose expensive jewelry pieces, damage them, or have them stolen? Do you want to feel compelled to buy a home safe? When you travel, do you want to be burdened with frequently thinking about the security of your jewelry? With imitation diamonds all these concerns disappear.

No need to buy insurance: In a short time, what you’d pay in extra premiums to insure just a few pieces of mined diamond jewelry, you could fill your jewelry box with synthetic diamonds. But that is not the worst of it. Insurance is an ongoing never-ending expense.

No secret mined diamond dirty tricks and scams: All mined diamonds have flaws, birthmarks, and vary in quality. These realities are a breeding ground for a buffet mined diamond fraud that victimizes and robs consumers. From grade bumping to laser drilling to fracture filling, the mined diamond industry is awash in unscrupulous business practices. Lab-created diamonds are uniform, flawless, and priced low so frauds simply do not exist.

No supporting the diamond cartel: It all starts at the top with the De Beers diamond cartel, which would run afoul of federal anti-trust laws if headquartered in the united states. Diamonds are in fact cheap to produce and would be lower in price if it weren’t for the global cartel. Its aim is to maintain a strong monopoly position, an objective which it has successfully achieved for decades. In controlling the mined diamond market, De Beers has exploited a relatively simple idea: put a stranglehold on production, hold inventory, and limit distribution, thereby keeping prices stratospheric, and making diamond alternative engagement rings a popular choice. What makes De Beers so special is its execution. Over the past 60 years the cartel has done for mined diamonds something that eluded the oil producers of OPEC and even the cocaine barons of the Medellin cartel. De Beers has the muscle and the nerve to impose its own order on the market and has built a dominate juggernaut syndicate.

No “slave” or child labor used: Diamond mining operations are rife with horrific conditions and have a long history of dehumanizing humiliating practices. Debt slavery and child labor is common in diamond cutting operations in India, where much of the world’s diamonds are cut and polished.

No conflict stones: It is no secret that from the beginning of the modern mined diamond industry in the 1800s through today that mined diamonds are used to support regional wars, help fund murder on a grand scale, and contribute to genocide. Imitation diamonds are created in a lab by technicians at a reasonably low cost and, therefore, cannot possibly be used as a currency for human misery.

Prestige: While there is no prestige in overpaying, there is tremendous prestige in enhancing your existing wardrobe with beautiful man made diamonds on a budget. You can accessorize and glamorize till your heart’s content, with a smile on your face, showing you are a person of stature at any occasion or event.

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Couples searching for wedding rings have many more options today than have been available in the past. Wedding rings in multiple styles and designs are now available and the choices become more diverse practically every day. One option that has been available for a long time but has been traditionally out of reach to many couples due to prohibitive costs is that of custom-ordering handcrafted wedding rings.

Custom-ordered handcrafted wedding rings used to be available only from major jewelers at rather exorbitant prices, making this an option for celebrities or the extremely well-to-do. This is no longer the case. Major changes in the jewelry industry and the prevalence of the Internet in all aspects of commerce have allied to bring the prices of handcrafted wedding rings steadily down. Handcrafted wedding rings that once cost thousands can now be had for a fraction of their former amount. A custom-ordered handcrafted ring will still cost more than a traditional ring of similar quality, of course, but the price difference is nowhere near what it once was.

Handcrafted wedding rings can be purchased without making a special order these days as well. There are many small companies that specialize in such rings all over the world and they have the advent of the Internet to thank for their inclusion in a far wider market than they ever had before. In many cases these beautiful handcrafted wedding rings can be acquired for much less than the rings available at major jewelry outfits. For example, a beautiful handcrafted wedding ring I found online was designed with a unique challah braid design and cost about $375.00. Looking at a site that offered more traditional rings, I found a plain gold band of the same dimensions and same karat weight for $425.00. Faced with paying more money for a less interesting ring or less money for a unique handcrafted wedding ring, I think I know which option I would choose. This may be the exception rather than the rule, of course. Some handcrafted wedding rings will definitely still cost more, but the beautiful workmanship you get for your money makes all the difference in the world.

Of course, handcrafted wedding rings are merely one of many options available. Ultimately, the rings that you choose will reflect your personal tastes and sense of style. They will be a reflection of your inner selves and, of course, a symbol of your undying love and devotion to each other. That’s what a wedding ring is, after all, a symbol. It’s just very nice to know that there are so many options no available when it comes to selecting that symbol. The ready availability of handcrafted wedding rings has simply added to those options. It’s good for the small jewelers that create these beautiful rings to now have such a wide market in which to offer them, and having such variety to choose from is a good thing for everyone who is looking for the perfect wedding ring.

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Purchasing a pearl necklace can be a daunting task because if you really want top quality pearls there are a number of questions and steps to take to ensure you do get the quality that you are seeking. Pearls are beautiful and a very stylish accent to any wardrobe. The questions and steps with some explanation will be addressed below.

Do you want natural, cultured, or imitation pearls. Please note that imitation pearls are custom jewelry and they don’t have much value. Natural pearls are next to impossible to find in stores they are also of a lesser value than cultured pearls.

There are choices of the shape of the pearls that you want. Pearls can be symmetrical, baroque, or irregular. Sphere like pearls are most costly and they are greatly sought after. Symmetrical pearls and tear drop shaped pearls should be even all over.

The size of the pearl is a great issue involving the price. The size of the pearl will affect the price. Bigger is better and they are also more expensive. If money is not a big issue size will only matter by your choice.

Depending on how much you want to spend, what kind of necklace do you want? Do you want a multiple strand with smaller pearls which are less expensive or do you want a single strand of larger pearls which are more expensive.

When inspecting pearls under direct light and on a flat white surface. Check every pearl for luster. Lustrous pearls have shiny surface. There should be good contrast between light and dark, as well as strong and crisp reflections. Avoid pearls that have white and cloudy look to them.

What is the pearls ‘orient’ - a play of iridescent rainbow with high quality colors. Ask whether the color is natural or dyed. The latter is less expensive. More exotic natural colors are more effective.

What is the pearls overtones - a tint secondary to the main body color. Pink tones can increase the price and blues can reduce the price. You can verify that the pearls are clean by making sure there are minimal defects such as nicks, cracks, pits, or discoloration.

Turn the pearl around and check it at all angles. The color, the shape, smoothness, and luster cannot all cannot be different on a single pearl.
Roll a strand of pearls on flat surface to test them for roundness. If they are round they will roll more smoothly and evenly. If they are not round you will feel it when the pearls are rolled, it could feel like going over a bump.

There are three steps you need to take to recognize real pearls from imitations. Run the pearls along the bottom edge of your teeth. A real pearl will feel gritty and or sandy. A fake pearl will feel smooth.

Look at and feel the pearls. Flawless pearls and those that feel light when you bounce them in your hands are probably fake. Check out the pearl under a number 10 magnifier ( a loupe). Imitation pearls appear grainy.
This is definitely a process and it is up to you to do whatever you can to check the value of the pearls. If necessary bring someone who is knowledgeable with you.

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If you are a jewelry maker, loose cubic zirconia are probably a cornerstone of your business. With a hardness factor of 8.5, incredible clarity, and exquisite brilliance, the quality of cubic zirconia AAAAA could easily match or surpass expensive diamonds. Even cubic zirconia AAA synthetic gems are loupe clean, making them in high demand from jewelers and customers alike.

Whether you make earrings, rings, necklaces, or pendants, finding high quality CZ stones at wholesale prices can be a challenge. Here are some tips to ensure that the lab created gems you buy meet your high standards:

Look for a supplier with a stellar reputation. There is one primary indicator of the reputability of a wholesale supplier of CZ stones: length of time in business. A company that has been in business for less than five years may be perfectly reputable, but you know that a company that has been in operation for over 40 years is an expert in simulated stones.

Look for a great selection. Your wholesale provider should carry a wide selection of loose cubic zirconia. The company should have cubic zirconia AAAAA, as well as CZ AAA and CZ A quality stones, as well as a variety of shapes, colors, and sizes. It should, for example, offer round, heart, oval, octagon, square, marquise, pear, star, and trillion shapes. It should also offer colors such as amethyst, aqua, champagne, citrine yellow, emerald, garnet, lavender, padparadschah, peridot, pink, tanzanite, and violet. Likewise, you should have dozens of choices of sizes; for example, sizes could range from 1mm round to 16mm round and everything in between. A great selection will enable you to buy exactly what you need in the way of lab created gems, without having to settle for less.

Look for clear navigation and pricing. You’ll find the best wholesale prices online, so make sure the website has a clear description and pricing table. For example, you should be able to see, all on the same page, your options for buying cubic zirconia AAAAA round stones. The description should go from large to small, with the lot size and price clearly indicated. It might start with, for example, “AAAAA, 1mm round, 500pc lot,” and end with “AAAAA, 16mm round, 10pc lot.” Having the quality, size, shape and lot size ensures that you order exactly what you need while being able to quickly and easily compare pricing.

When you’re looking for an online supplier of loose cubic zirconia, keep in mind that wholesalers often of closeout deals on certain CZ stones and other lab created gems. You may be able to pick up a 1,000-piece lot of 2m by 4m baguette cut CZ amethyst stones for only $60, or a 200-piece lot of 8mm by 10 mm pear cut CZ violet stones for less than $90.

If loose cubic zirconia is the foundation of your business, it pays to find the best online wholesaler: one with a sterling reputation, a great selection, clear navigation, and perhaps even closeout deals.

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