Purchasing Jewellery Online Doesn’t Have To Be Uncomfortable

Buying jewellery online has taken off over the last 5 years, local jewellery stores and big chain stores are struggling to survive. There are still many buyers who are uncomfortable purchasing online, and that is understandable. I have been buying jewellery online for 8 years and have some advice.

In the past, people have been uncomfortable purchasing anything online for the fear of someone stealing their credit card information. While nothing is 100% foolproof, the internet can be as safe as using your credit card at local stores. There are some precautions that should be taken of coarse, you should make surethe site you are buying from is protected (most are) and you could join a site such as paypal that has protection and ease of use for your credit card transactions online.

Paypal is the best known, it is owned by Ebay and has a very good reputation for security, but I’m sure if you looked around, you could find others.

When it comes to paying for your purchases, there are certain things to avoid, the biggest is using cash or money orders.

There are many businesses that will send or “wire” cash anywhere for a small fee, never do this, you have absolutely NO protection, just don’t do it. I have bought literally thousands of pieces of jewellery online and yes, I was burned a few times, but I’ve learned.

I use Paypal when possible or my credit card, because I have the same protection with my credit card company if there is fraud involved, and it does happen. But, if you run into problems, you can get your money returned through your credit card company.

Once you are comfortable with the payment part of your purchase, now comes the most difficult part, finding a reputable online supplier. There are literally thousands of jewellery websites online as well as the big department stores, Walmart, Costco, Sears…etc…etc…and of coarse auction sites such as Ebay, Bidz and many others.

Because of lower costs you can absolutely get premium deals when you buy new jewellery online, it’s much cheaper than your local jewellery store. You will give up some things, such as service, online stores cannot compare to talking with your local jeweller, but, if you know what you want, that won’t really be a problem.

The key is research, take the time to look around, locate what you are looking for, locate a number of different sellers and do some comparing, just like you would do at your local malls.

A very important thing you must to do is learn the “lingo” so you know precisely what is being advertised, an example is Gold, described as 14K or 14K/20.

The first one 14K is Solid 14K Gold, the second one 14K/20 is 14K Gold Plated - 20ml, there’s a huge difference - if you are not certain ASK, don’t be afraid to ask before you buy don’t wait until after the transaction is completed. While most reputable jewellers or sellers online accept returns, there are usually conditions, usually a time limit, 7 - 30 days and you must pay to send the item back. Depending on the location of the seller, that could get costly, plus, they rarely refund the original shipping cost…so you are out of pocket two shipping fees and you still don’t have your item.

If you buy wedding rings for example, including shipping cost and return shipping cost sometimes it would be better just to sell it to cash for gold rather than send it back. Ok, so that’s a little humour,however, while that might be an exaggeration, I’m sure you get my point…don’t lose your money buying and returning items, do your homework.

There are other considerations, quality of the items is very important, you can learn a lot from the descriptions given by the seller. Those descriptions, go back to understanding the jewellery language. Even little things, like understanding gold weights, that will give you a very good idea of how heavy a ring will be when you buy it, you can’t always tell by onlinephotos if it’s a “thin” ring or a “heavier” band.
I find you can enjoy buying online if you take the necessary precautions and do some research online. I’ve been buying jewellery online since about 2001 and I have many tips and recommendations. I’ll put a few more together in my next posting.

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